Hello everyone, my name is Simon Bennett and I am the Founder and General Partner of Archetype. The vision and inspiration for Archetype comes from my many years working in fitness and professional sports and my unrelenting passion and desire to push the boundaries of our own human potential. 

Archetype is more than just a gym…. 

We are a fitness and lifestyle philosophy built around the science of high performance and something we call the art of living well.

What we offer is an elevated fitness experience and a comprehensive approach to optimizing how we eat, move, sleep and manage stress. We believe that when we are physically and biologically optimized, we are able to live life fully without compromise. This is what we call high performance living. It is our X-factor!

What makes Archetype unique is its unparalleled modern design, expert training staff, and state of the art equipment and technologies.

We are warm, inviting and welcoming to people of all fitness levels.

On the 5th floor of Archetype, we have our concierge and front desk reception, fuel bar, locker rooms, steam rooms, pool, hot tub and lounge areas designed to foster social connection. 

On the 4th floor, Archetype offers four beautifully designed group studio spaces to which members have unlimited access to all of our group studio classes. Archetype offers spaces for regeneration, meditation, relaxation and spaces to foster social connection along with intentionally designed cardio, strength and performance spaces.

Our ambition is to create the most dynamic, innovative, premium training facility and inclusive environment in Edmonton through a balance of coaching, training, teaching, and lifestyle strategies.